#WIIFM
So tell me what you do.
In 20 words or less. Can you?
Do you have a hard time explaining what you do?
Are you looking to create a lasting culture for your team?
Are you looking to revamp your website?
Are you struggling to attract new customers?
#WhyIDoWhatIDO
“More than 90% of businesses fail within the first 5 years.”
That hit me hard when I learned that it’s not because of the products or services. Some have failed because they haven’t learned to communicate in the modern era - Brand Storytelling.
How brands communicate have changed. It’s no longer just about the “what” and the “how” of your brand. What is your “why”? What is your story?
If your customer can’t picture themselves in your story, then your business will soon become irrelevant to the world.
My “why” is to reduce the stat by 1% through Brand Storytelling.
What Is Brand Story?
If you use words to sell, you need Brand Story.
Let’s get this clear. The Brand Story is not the history of your company. It’s not the mission statement. It’s not a glorified “About” page.
The Brand Story is about how you can guide your customers to the destination through your lens. The Brand Story is your identity. It’s your belief. It’s the way of living. Authentically.
Here are the keys to your successful Brand Story.
Understand Fast
Customers are not drawn to the best products or services. They are drawn to the ones whom they understand the fastest. Simplicity is key.
More Than Just Money
Customers are drawn to companies who are focused on more than just making money. How can you leave the world better than you have found it?
More Than Just Talk
Are you walking the talk? A slick looking website and logo doesn’t cut it anymore. How are you showing up everyday? Allow your customers to be your accountability partner.
the future of marketing
“Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.”
Who is this for?
For B2B, B2C & Everyone in Between.
If you use words to sell, you need Brand Story. If you want to stand apart in the increasing noise of digital world, you need Brand Story. If you want to build a legacy that will stand the test of time, you need Brand Story.
Consultants
Technology
Retail
Real Estate Agents
Service-based Companies
Restaurants
Startups
Solopreneurs
Professional Firms
Fortune 500
Financial Advisors
Looking for a Job
Building a Side Hustle
Manufacturing
Non-Profits
How to craft brand story?
Everyone deserves Brand Story.
Here’s where you can help me with the 1%. I will be sharing the tools, tips and stories of those who have already done it. I’ll pour everything I know here in hopes to inspire and empower you.
Learn It
